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This Is What Dietitians Say You’ve probably heard your fair share of dehydration facts (“eight glasses a day,” anyone?). But do you really know how dehydration shows up in your day-to-day? The truth is, dehydration is more ... This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.
coffee causing dehydration, Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note. As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences. This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.
